It is good that environmental policies are seeing the ecosystem services that can be derived from nature inclusive and regenerative farming models, such as carbon sequestration, nature or water management. However, exclusive focus on the benefits may distract from the farming model through which services are provided. Sponsoring benefits does not guarantee the transition to sustainable forms of farming. Agroecology is more than a set of tricks, it requires intensive engagement with the local context, and a lasting balance between farmers' production and investment in the regeneration of soil fertility, knowledge, and skills. If we want lasting ecological benefits, let’s start caring for the soil carer, beginning with supportive physical and social infrastructure.